Sports money, explained · New breakdowns daily

The money behind the biggest stories in sports.

Contracts, buyouts, bonuses and cap tricks, explained in under a minute. Fast, factual, animated breakdowns posted twice a day.

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RAVENS QB ROOM
BRISSETT TRADE
OKCJalen Williams · $287M extensionKCPatrick Mahomes · $1.3M salaryTENJeffery Simmons · paid $25.3M, then tradedPHIJalen Hurts · $1.2M base salaryPHISaquon Barkley · 4 void years
What we make

Every story has a number.

01 / 05 · NFL

Mahomes has a $450M deal. His salary is $1.3M. Here's the trick.

Watch it →
02 / 05 · NBA

Jalen Williams just started a $287M deal. Here's what OKC can do now.

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03 / 05 · NFL

Titans paid him for 7 games. Then traded him.

Watch it →
04 / 05 · College

FSU owes Mike Norvell $47M to leave. 3 years ago he was 13-0.

Watch it →
05 / 05 · Super Bowl

Jay-Z's Super Bowl fee is $0. Here's why he still wins.

Watch it →
The index

Follow the money.

Two new breakdowns a day, across every league. Tap one to watch it.

  1. NFLBenched 4 Days Ago. Now He's the Ravens' QB?
  2. NFLThe Ravens Are Down to 3 QBs With ZERO Career TDs0 TDs
  3. NFLThe Bears Got Their QB AND an All-Pro for Under $19M$19M
  4. NFLHe Got Benched and Still Made $285K$285K
  5. NFLTrading Jonathan Taylor Would COST the Colts Cap Space
  6. CollegeFSU Owes Mike Norvell $47M to Leave. 3 Years Ago He Was 13-0$47M
  7. CollegeOklahoma Doubled Brent Venables' Buyout Right Before the Losing Started
  8. MoreThey Paid $50M to Join. Now They Might Be Worth $1 Billion$1B
  9. CollegeUSC Might Pay Riley $70M to Stop Coaching$70M
  10. NBA2 Years on Cheap Deals. Then $64M. Now the NBA Is Investigating$64M
See it all on YouTube →
New · YouTube deep dives

Weekly. Broadcast style.

Long-form breakdowns with broadcast-style motion graphics, real player cutouts and the full story behind the number. Room for a full sponsor read.

NOW PLAYINGWatch the episode →
Episode 1The Credit Card Trick
Where we post

Four platforms. One paper trail.

Instagram@papertrailsportsReels, twice a dayTikTok@papertrailsportsDaily breakdownsYouTube@thepapertrailsportsShorts and weekly deep divesFacebook/papertrailsportsReels, twice a day
The receipts · OCT 7 TO NOV 3, 2026

views in our first month.

Paper Trail launched in October 2026. Every view count here comes straight from the platforms' own analytics.

of our views come from people who don't follow us yet. The algorithm is putting Paper Trail in front of new sports fans every day.

Media kit (PDF)
VERIFIED
PAPER TRAILFIRST 28 DAYS · OCT 7 TO NOV 3, 2026
VIEWS BY PLATFORM
Instagram
433 NEW FOLLOWS
Facebook
484 NEW FOLLOWS
YouTube
271.9 WATCH HOURS
TOTAL VIEWS
TOP BREAKDOWNS
Jalen Williams' $287M extension
INSTAGRAM VIEWS · SINGLE REEL
Titans pay Simmons $25.3M, then trade him
FACEBOOK VIEWS · 29S AVG WATCH · 239 NEW FOLLOWERS
Jalen Hurts' $1.2M base salary
INSTAGRAM VIEWS
Mahomes' $1.3M salary, explained
AVG SHARE OF VIDEO WATCHED ON YOUTUBE
@PAPERTRAILSPORTSTHANK YOU FOR WATCHING
Sources: Meta Business Suite, YouTube Studio
Who's watching · Oct 7 to Nov 3, 2026

Adult men. U.S. sports fans. On their phones.

MEN

YouTube viewers 96.5% · Instagram followers 87.8% · Facebook followers 78.8%

AGED 25–54

Share of YouTube views. Instagram followers peak at 35–44.

UNITED STATES

Share of YouTube views. Facebook followers 94.7% U.S.

MOBILE

Share of YouTube watch time on phones.

TOP FOLLOWER MARKETSNew YorkPhiladelphiaChicagoHoustonNashville
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Every partnership runs across Instagram, TikTok, YouTube and Facebook, made in-house in our broadcast style.

01Sponsored ShortA short brand read and your logo on the end card of one of our daily breakdowns.
02Dedicated breakdownA full Short built around your product, launch or story, told the Paper Trail way.
03Series sponsor"Deadline Money, presented by you." Your brand on every episode of a running series.
04Long-form integrationA 60 to 90 second read inside a YouTube deep dive, plus your link in the description and pinned comment.
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